First price increase ever. Nearly doubled overnight.
| Plan | Was | Now | Increase |
|---|---|---|---|
| Starter | $19/mo | $36/mo | +89% |
| Essentials | $39/mo | $59/mo | +51% |
| Premium | $79/mo | $129/mo | +63% |
In February 2025, HoneyBook announced its first-ever price increase across all plans. The Starter plan jumped from $19 to $36 per month — an 89% increase. Essentials went from $39 to $59 (51% increase). Premium climbed from $79 to $129 (63% increase). No new features were announced alongside the increases. HoneyBook cited "continued investment in the platform" — the standard non-answer.
What makes this particularly notable is the timing. HoneyBook had never raised prices before. For years, they subsidized growth with artificially low pricing to build market share among photographers, event planners, and creative professionals. Users built their entire client workflow around HoneyBook — proposals, contracts, invoicing, scheduling, client communication. By the time prices nearly doubled, switching costs were enormous. This wasn't an accident. It was always the plan.
For a photographer on the Starter plan, this adds $204/year to their costs. On Essentials, it's $240/year more. Premium users got hit with an extra $600/year. Over three years, a Starter user will pay $1,296 instead of the $684 they budgeted for — almost double. And this is just the first increase. Now that HoneyBook has established the precedent, the second and third increases will come faster. The "we'll never raise prices" honeymoon is over.
See how HoneyBook stacks up — and what you could save by switching.
Helix does what HoneyBook does for $279 once. CRM, proposals, invoicing, scheduling, client management. No monthly fees. No 89% surprise hikes.
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