QuickBooks Raises Prices Again — Essentials Now $65/Month

In early January 2026, Intuit raised prices across all QuickBooks Online plans. Simple Start went from $30 to $35 per month. Essentials jumped from $55 to $65. Plus climbed from $85 to $100. The increases took effect for new subscribers immediately and rolled out to existing customers over the following billing cycles.

This is Intuit's fourth price increase since 2020. For context, QuickBooks Essentials was $40/month in 2020. It's now $65 — a 62% increase in six years. The pattern is predictable: Intuit raises prices roughly every 12-18 months, each time citing "added features and improvements." Meanwhile, the core product — basic bookkeeping and invoicing — hasn't fundamentally changed.

For a typical Essentials user, this increase adds $120 per year to an already expensive subscription. Over three years, that's $360 in additional costs on top of the $2,340 you were already going to pay. Plus users get hit even harder: +$180/year, adding $540 over three years to an already $3,600 commitment. And this assumes they don't raise prices again in 2027 — which, given the pattern, they almost certainly will.